How to Survive as an Artist

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Two Resources and a telephone strategy session

  In the strategy session, I work with you to develop a new path or “blueprint” to attract new buyers and expand your audience.

 


We are living in difficult times and it is challenging to survive as an artist and creative person

Everything is uncertain  – 

Erosion of personal freedoms and privacy 

Degradation of the environment and climate change

Pollutants and chemicals in our water and air

Health challenges and chronic disease

Food and the dangers of industrial farming 

Changes in economic and financial realities

Political disruptions

Difficulties in relationships

Every aspect of our lives is under pressure right now

and artists and all creative people are particularly sensitive and intuitive and are feeling this more intensely now than at any other time


Surviving as an Artist

I recently asked some of our community of artists what were the biggest frustrations or challenges they faced as artists.


A common thread emerged from their responses –- the frustration in finding reliable representation and in having their work exhibited or seen –

                “finding someone who has the know how and who could promote my work in the right way, particularly in larger projects or commissions.”  The often expressed desire was to have a sincere partner or agent(s) -– “someone to stand behind you and believe in your work.”

While having total confidence in their own work and in their ability to create, many admitted that their weakest point was being able to promote themselves.



I can help you to develop a strategy to survive as an artist during these uncertain times

As the economy has constricted, artists and other creative people have been some of the most affected, and art acquisitions have been viewed as a luxury that can easily be dismissed as unnecessary.

Creating a work of art is labor intensive, so it is impossible to calculate a price for the “sale value” of a work of art based on the length of time it took to create.  An artist simply cannot “charge by the hour”.


And combining this with the reality of high gallery commissions, many artists have found that with existing fee structures, they wind up paying more than they can sell the artwork for. Another risk is working with the so-called  “vanity galleries” that promise to promote your art and establish your reputation – but in reality are designed to extract money from you offering little in return.

Many reputable gallery owners continue to promote the artists in their stable — and do an excellent job of supporting artists and promoting new talent. But galleries are businesses and need to be profitable to stay in business  —  An important fact you need to keep in mind if you are seeking gallery representation and assistance.


There are alternatives ….

But  there are alternatives to the traditional artist – gallery working relationships.  The huge expansion of social media and the opportunities for communication that the internet  has created, can  increase your visibility, help  you discover new places to exhibit or display your work, and attract new buyers. There are many more options today that can be explored:


  1. Art has become essential in many types of projects and spaces. It can be used as a social connector in the workplace and can forge links with the community.  Other options are…

Working with local arts councils or other commissioning bodies.
Reaching new audiences in airports, hotels, municipal transport authorities.
Creating projects that incorporate community involvement.
Exhibiting in corporate galleries, community centers and other non-traditional spaces.
Artist co-ops.
Museum advisory services.
Art banks and arts counsels, art centers


Two Resources and a telephone strategy session

 As a guide, I can work with you to develop a path or “blueprint” on how to navigate through this period., and develop some strategies for survival



So the basics . The Artist’s Survival Blueprint features:

Insider’s Guide to Art in the Workplace ebook reveals how a corporate curator thinks, how they make their decisions, and how companies run their art programs, It is a synthesis of the insights I’ve gained during the past 50 years of documenting the world of corporate art.

One-hour personal strategy session that will give you a crystal clear vision of how to attract new buyers; will set targets for your promotional plans and uncover hidden challenges that may be sabotaging you and blocking your success 
—you will leave the strategy session renewed, inspired, energized

2020 Edition of the International Directory of Corporate Art Collections, the only source of information on over 700 art programs in workplace settings and non-traditional spaces. This is simply the best source of information for what is happening with art in business and the workplace.  2020 edition will be released on February 15.



It is a new way of thinking and a way of noticing opportunities – and that is what the Artist’s Blueprint is for.   I’d like to invite you to take advantage of the Artist’s Strategy Blueprint.

Order the three-part Artist’s Strategy Plan below



Yes, I would like to order the Artist’s Strategy Blueprint that includes the “Insider’s Guide, the personal strategy session, and the 2020 / 2021 Edition of the International Directory of Corporate Art Collections for $87.     

Note: the International Directory and Insider’s Guide ebook are in Adobe PDF format that can be used on either PCs or Apple.  

The Directory is currently at a special 30% pre-publication discount price until February 14.  After that the Artist’s Strategy Blueprint will be $99.


NOTE FROM THE EDITOR: When you purchase this three-part artist’s strategy blueprint, you will receive a separate email with information about your order, and a brief questionnaire to schedule the strategy coaching session. Please make sure that you are providing the correct email address, otherwise, I cannot reach you.

After you have placed your order, your name and email address is forwarded to me for checking and verification. It may take a few hours for me to see your order — I am in the North American East Coast time zone.

For more information , contact the Editor at publications@humanities-exchange.org

If you wish to order a printed version of the Directory (550 pages), the charge is an additional $30 plus postage. Contact me at the email address above



 

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Flights of Fantasy

The Westin St Francis Hotel in San Francisco, Sugar Palace, 2017

Edible Architecture: Flights of Fancy in Gingerbread

Now available

Every year, thousands of pounds of flour, sugar, ginger, and candies are used to create magical houses, palaces, fairy tales, fantasy villages, and futuristic structures — all edible and temptingly aromatic.

Edible Architecture will amaze and delight in its celebration of the world of Gingerbread Houses. Take a tour of some of the astonishing gingerbread creations around the world, and discover a fascinating world of exhibitions, competitions, chefs, and creators. Adorned with frosting and tasty candies on rough German-style gingerbread, these original and colorful creations have a unique and delicious origin.

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Edible Architecture is the story of gingerbread houses — their link to the popular fairy tale Hansel and Grelel, the enthusiastic and highly competitive contests sponsored every year, the Guiness record breakers creating the largest houses or gingerbread villages, the traditions that are celebrated around the world, and the chefs that create these fantasy palaces from hundreds of pounds of flour, sugar, ginger, and candy.

Gingerbread houses have surged in popularity during the past few years and it’s not too difficult to understand why. “Gingerbread House-making” combines the skills of baker, architect and visionary. For a family-designed gingerbread house, it takes many hands—both adult and child-size to construct the dream home. During the holiday season of sugar plum fairies and other food-related enchantment, it’s the perfect time to blend spices and flour to create a cookie palace.

Some of the iintriguing stories that you will discover in the book include:

Bergen’s gingerbread village has thousands of houses

A Christmas tradition since 1991, the people of Bergen, Norway build a city of gingerbread.   In this festive collaboration, kindergartens, schools, businesses and hundreds of families contribute gingerbread structures that create a miraculous gingerbread town with thousands of houses, trains, cars, people, and details.  Everyone contributes to the beautiful and delicious creation by baking their own gingerbread items and decorating them.

The Witch’s House in Hansel and Gretel

The tradition of making decorated gingerbread houses probably began in Germany during the early 1800s, and was closely linked to the fairy tale of Hansel and Gretel.

But no-one seems to know for certain if making Gingerbread Houses was inspired by the story of Hansel and Gretel, or the reverse — if Gingerbread Houses were already being made and inspired the tale.

A White House tradition

Since the 1950s, it has been a White House tradition to have a special gingerbread houe for the enjoyment of the thousands of visitors during the holiday period.  In the last year of Barack Obama’s presidency in 2016, over 68,000 visitors and guests were entertained at the White House.

North Americans have been baking gingerbread for over 200 years, and even George Washington’s mother is credited with a recipe. The tradition of gingerbread baking was brought to the New World by the German-speaking communities of Pennsylvania and Maryland, and pastries were baked as ginger snap cookies and became popular as Christmas tree decorations.

Futuristic Designs by Architects

The Seattle Sheraton Hotel teams architects with bakers every year to create the original designs. Now celebrating its 25th anniversary, this year’s creations celebrate the city of Seattle — in the past and future

Competitions are  the rage today!

Gingerbread house competitions have been popular in the US and Canada for over 20 years, the largest is spnsored by the Grove Park Inn in Ashville, North Carolina.  It attracts over 400 of the best designers from across the country every year.

The Ultimate Gingerbread Village

In 2016, Jon Lovitch’s GingerBread Lane won the title for the largest confectionary village in the world — for the fourth consecutiv year!  Lovitch plans, esigns, bakes, builds and decorates his village during the course of a full year, and this year it is on display at the New York Hall of Science.

French Chateaux in San Francisco

This year’s French Chateau in gingerbread at the Westin St Francis Hotel in San Francisco is 22 feet tall, weighs over 1200 pounds, features more than 20 grand circular towers, approximately 20 rooms, and illuminated windows — and took about 360 hours of hard work to create!!

World Records

Even the Guiness World Records have gotten into the excitement and their Largest Gingerbread House broke the world record in 2013 built by the Texas A&M Traditions Club in Bryan Texas,  The huge structure had an internal volume of 1,110 square meeters, length of 160 feet, and was 42 feet wide.  Covering an area of 2,520 square feet, the 21 foot ingerbread housee had an edible exterior mounted over a wooden frame.

Fairmont Hotel, San Francisco, Gingerbread House 2017

 

For further information or orders of softbound and hardbound edition  please contact us at: publicationorders@earthlink.net

See chapter descriptions at    http://humanities-exchange.org/edible-architecture-new-book/edible-architecture-chapter-titles/

See a preview of the book by clicking below

 

You can order a digital pdf copy of Edible Architecture: Flights of Fantasy in Gingerbread by clicking on the payment button below:

The above preview and/or order link above is to order either a printed softbound, or hardbound book.

The pdf copy is $12.95