How to Survive as an Artist

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Two Resources and a telephone strategy session

  In the strategy session, I work with you to develop a new path or “blueprint” to attract new buyers and expand your audience.

 


We are living in difficult times and it is challenging to survive as an artist and creative person

Everything is uncertain  – 

Erosion of personal freedoms and privacy 

Degradation of the environment and climate change

Pollutants and chemicals in our water and air

Health challenges and chronic disease

Food and the dangers of industrial farming 

Changes in economic and financial realities

Political disruptions

Difficulties in relationships

Every aspect of our lives is under pressure right now

and artists and all creative people are particularly sensitive and intuitive and are feeling this more intensely now than at any other time


Surviving as an Artist

I recently asked some of our community of artists what were the biggest frustrations or challenges they faced as artists.


A common thread emerged from their responses –- the frustration in finding reliable representation and in having their work exhibited or seen –

                “finding someone who has the know how and who could promote my work in the right way, particularly in larger projects or commissions.”  The often expressed desire was to have a sincere partner or agent(s) -– “someone to stand behind you and believe in your work.”

While having total confidence in their own work and in their ability to create, many admitted that their weakest point was being able to promote themselves.



I can help you to develop a strategy to survive as an artist during these uncertain times

As the economy has constricted, artists and other creative people have been some of the most affected, and art acquisitions have been viewed as a luxury that can easily be dismissed as unnecessary.

Creating a work of art is labor intensive, so it is impossible to calculate a price for the “sale value” of a work of art based on the length of time it took to create.  An artist simply cannot “charge by the hour”.


And combining this with the reality of high gallery commissions, many artists have found that with existing fee structures, they wind up paying more than they can sell the artwork for. Another risk is working with the so-called  “vanity galleries” that promise to promote your art and establish your reputation – but in reality are designed to extract money from you offering little in return.

Many reputable gallery owners continue to promote the artists in their stable — and do an excellent job of supporting artists and promoting new talent. But galleries are businesses and need to be profitable to stay in business  —  An important fact you need to keep in mind if you are seeking gallery representation and assistance.


There are alternatives ….

But  there are alternatives to the traditional artist – gallery working relationships.  The huge expansion of social media and the opportunities for communication that the internet  has created, can  increase your visibility, help  you discover new places to exhibit or display your work, and attract new buyers. There are many more options today that can be explored:


  1. Art has become essential in many types of projects and spaces. It can be used as a social connector in the workplace and can forge links with the community.  Other options are…

Working with local arts councils or other commissioning bodies.
Reaching new audiences in airports, hotels, municipal transport authorities.
Creating projects that incorporate community involvement.
Exhibiting in corporate galleries, community centers and other non-traditional spaces.
Artist co-ops.
Museum advisory services.
Art banks and arts counsels, art centers


Two Resources and a telephone strategy session

 As a guide, I can work with you to develop a path or “blueprint” on how to navigate through this period., and develop some strategies for survival



So the basics . The Artist’s Survival Blueprint features:

Insider’s Guide to Art in the Workplace ebook reveals how a corporate curator thinks, how they make their decisions, and how companies run their art programs, It is a synthesis of the insights I’ve gained during the past 50 years of documenting the world of corporate art.

One-hour personal strategy session that will give you a crystal clear vision of how to attract new buyers; will set targets for your promotional plans and uncover hidden challenges that may be sabotaging you and blocking your success 
—you will leave the strategy session renewed, inspired, energized

2020 Edition of the International Directory of Corporate Art Collections, the only source of information on over 700 art programs in workplace settings and non-traditional spaces. This is simply the best source of information for what is happening with art in business and the workplace.  2020 edition will be released on February 15.



It is a new way of thinking and a way of noticing opportunities – and that is what the Artist’s Blueprint is for.   I’d like to invite you to take advantage of the Artist’s Strategy Blueprint.

Order the three-part Artist’s Strategy Plan below



Yes, I would like to order the Artist’s Strategy Blueprint that includes the “Insider’s Guide, the personal strategy session, and the 2020 / 2021 Edition of the International Directory of Corporate Art Collections for $87.     

Note: the International Directory and Insider’s Guide ebook are in Adobe PDF format that can be used on either PCs or Apple.  

The Directory is currently at a special 30% pre-publication discount price until February 14.  After that the Artist’s Strategy Blueprint will be $99.


NOTE FROM THE EDITOR: When you purchase this three-part artist’s strategy blueprint, you will receive a separate email with information about your order, and a brief questionnaire to schedule the strategy coaching session. Please make sure that you are providing the correct email address, otherwise, I cannot reach you.

After you have placed your order, your name and email address is forwarded to me for checking and verification. It may take a few hours for me to see your order — I am in the North American East Coast time zone.

For more information , contact the Editor at publications@humanities-exchange.org

If you wish to order a printed version of the Directory (550 pages), the charge is an additional $30 plus postage. Contact me at the email address above



 

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Help needed, please read……

It is the end of the year and I realize that you have probably been bombarded with requests for donations and help for several months.


But I will be unusually direct here — We are facing eviction and having to end our information and advising  services,  publications, and exhibition projects


Projects such as a major environmental exhibition that is a call to action with artists from around the world making statements about the current environmental crisis.  additional information at  http://humanities-exchange.org/sample-page/a-wheel-within-a-wheel/

The 2020 updating of information for the International Directory of Corporate Art Collections, to be published on January 19

The Dufy by Design exhibition that is on display now in Japan and will be re-designed and begin a  tour in the US the following year.   The expanded exhibition will highlight Dufy’s work with costume design and the theatre, and the beautiful dresses created by costume designer Anthony Powell for his production of My Fair Lady at the Chatelet in Paris, and the Kirov in St Petersburg


……. If at least 500 people give $12 to the Humanities Exchange  and International Art Alliance, then our financial crisis will be at an end and we can continue to follow through on these projects..


in exchange for your help, I will send you pdfs of the latest publications that will make charming New Year gifts for your friends, family and colleagues


The publications that will be sent to you in digital pdf format:


Edible Architecture               
 An entertaining and delightful gift for your friends — Edible Architecture amazes and celebrates  gingerbread houses around the world, and gives a  fascinating look into a world of exhibitions, competitions, chefs, and creators.

Let’s Hit the Road Again, our new book and traveling exhibition explores the car’s impact on American life and society and  celebrates America’s love affair with the automobile.  A perfect “read” for you and your car loving friends

The International Directory of Corporate Art Collections, 2018 edition.  Highlights information on over 700 art programs in workplaoce settings and non-traditional spaces. This includes corporations, small businesses, partnerships, corporate foundations, airports, municipal transport and metro networks, cruise ships, hotels, and hospitals.  ……..it is simply the best source of information for what is happening with art in business and the workplace.


Please help us by clicking on the payment button below, and donating a small amount.  Every week, several thousands visit our websites to access the information and resources, free from annoying ads.  You can see more informaton on  the websites at …….



The Greenhouse Site
http://thegreenhousesite.com/

It is no longer possible to deny that our planet has become steadily and increasingly toxic, and that we are harming it at our own peril.  It has become essential  for us to stop our wasteful and polluting ways that are damaging our ecosystem, and placing the future and  survival of mankind and all life on this planet at risk.  The blog features articles on new creative initiatives.


The Humanities Exchange
http://humanities-exchange.org/

Founded in 1981, The Humanities Exchange is devoted to  encouraging understanding and mutual respect among cultures around the world through international exchange and the development and touring of  museum exhibitions.


Edible Architecture
http://ediblearchitecture.org/

Read the story of the magical houses, palaces, fairy tales, fantasy villages, and futuristic dwellings — all edible and temptingly aromatic.  …..An entertaining and delightful gift for your friends at Christmas.  Edible Architecture amazes and celebrates the world of Gingerbread Houses around the world, and shows a  fascinating world of exhibitions, competitions, chefs, and creators.


Dufy by Design
http://dufybydesign.com/


Corporate Art Brief
http://www.corporateartbrief.com/

The International Directory highlights information on over 700 art programs in workplaoce settings and non-traditional spaces. This includes corporations, small businesses, partnerships, corporate foundations, airports, municipal transport and metro networks, cruise ships, hotels, and hospitals.
……..it is simply the best source of information for what is happening with art in business and the workplace.  I will send you the last version of 2018.




Let’s Hit the Road Again — The Exhibition

Title of Artwork: Where we have been? Where are we going?  Artist: Romney Shelton Collins

Where Have We Been and Where Are We Going?

Experience the Era and Celebrate America’s love affair with the Automobile

Let’s Hit the Road Again, the touring exhibition and companion book explores the car’s impact on American life and society and  celebrates America’s love affair with the automobile. 

During the first decades of the 20th century, the automobile transformed the way we live.

For the first time, people  could now hop into their cars, hit the road and escape from the places and circumstances that bound them.  The car gave people freedom – freedom to travel, freedom to explore, freedom to experience new ways of living.


The automobile transformed America — where we live, how we work, how we travel, what the cities and suburbs look like, our environment – all have been profoundly shaped by the car.

In Let’s Hit the Road Again artists from around the world have recycled discarded metal wheel coverings and hubcaps  — and turned them into fascinating and sometimes controversial artworks.


Take a  trip down memory lane and enjoy how 149 artists from the LandfillArt Collection  have celebrated this unique era .

……… As long as art has existed, some of it has pushed people to look beyond their comfort zones …….  And the exhibition and book opens your eyes a little wider.

 *   *

Artists have long used junkyards and trash heaps as source material.  By taking something discarded, they turned it into something beautiful, compelling or provocative.

The artists represented in the LandfillArt Collection,  have become a community encouraging and supporting the creative reuse and recycling of the earth’s resources.   The artists have explored the potential of re-using materials –   in their hands, workroom scraps, broken dishes, and even recycled paint have become art.  They have turned the ordinary into the extraordinary!

With such a diversity of creative expressions and mediums, the artists created a body of work, that makes us pause, ponder, and plan to make a difference in our own world.

*   *

The following are a few of the surprises and stories that await you in Let’s Hit the Road Again

Title of Artwork: Route 66 Revisited, by Thom Roslan

Explore  the lore and popular culture that surrounds some of the iconic cars, and the well- known highways and byways.  Several highways became outright legends on their own. 

Often called “The Mother Road,” Route 66 became one of the most famous roads in the US.  It originally ran from Chicago, before ending in Santa Monica in Los Angeles County, California, covering a total of 2,448 miles (3,940 km). 

US 66 served as a primary route for those who migrated west, especially during the Dust Bowl of the 1930s, and the road supported the economies of the communities it passed through.

It was recognized in popular culture by both the hit song “Get Your Kicks on Route 66” and  the Route 66 television show in the 1960s. The song “Get your kicks on Route 66.”became a monument to long-distance car travel..

*   *

Highway 61 North –  known as the “Blues Highway,” rivaled Route 66 as the most famous road in American music lore.  It was a major transit route out of the Deep South particularly for African Americans traveling north to Chicago, St Louis and Memphis.

The highway has a long musical history, being the supposed location where singer-songwriter Robert Johnson made a deal with the Devil for his successes.  The road later gave its name to Minnesota native Bob Dylan’s album Highway 61 Revisited.

 *   *

At its height, one in every six working Americans worked directly for the automobile industry, and Detroit was its epicenter.

Henry Ford in his own words……

“If I had asked people what they wanted, they would have said faster horses.”

“Quality means doing it right when no one is looking.”

*   *

Cars of the Stars.   The high end automobiles, such as the Cadillac and Mercedes, became status symbols and were popular with celebrities, and  Hollywood stars. 

By 1910, Cadillac was the first manufacturer to mass-produce cars with enclosed cabins.  They invented climate control.  By 1964, everything on your Caddy could be controlled by thermostat, the first vehicle to ever offer such a cool ride.

The fascinating story behind Al Capone’s infamous getaway car – a Cadillac – that was custom built for him.   The gangster commissioned several armoured cars, but the most famous was a 1928 Cadillac – and thought to be one of the first cars to have body armour and bulletproof glass.

 *   *

The Pierce-Arrow was a status symbol, owned by many Hollywood stars and celebrities.  Most of the royalty of the world had at least one Pierce-Arrow in its collection. 

Actor Sessue Hayakawa, from the film Bridge on the River Kwai, drove a custom-ordered gold-plated Pierce-Arrow.

In 1909, U.S. President William Howard Taft ordered two Pierce-Arrows to be used for state occasions.

 *   *

Many television celebrities were used in car marketing. 

One of the most successful was Dinah Shore .  She was one of the first television celebrities whose name became synonymous with a product   — and during the 50s and early 60s, she was probably most responsible for putting Chevrolet automobiles in the driveways of millions. 

On her TV show she sang “the Chevy jingle” and the song became an anthem for the era; a tune approaching patriotic status.  By 1962-63 Chevy sales alone were more than 2 million a year, and all of the General Motors in those years amounted to half of all vehicles sold in the U.S.



Groucho Marx was another who became identified with a car make.  DeSoto sponsored the popular television game show You Bet Your Life from 1950 – 1958, in which host Groucho Marx urged viewers to visit a DeSoto dealer with the phrase “tell ’em Groucho sent you“, and to “drive a DeSoto before you decide“.  The DeSoto was named for Hernando de Soto to symbolize travel, adventure and pioneering.

 *   *

Title of Artwork: Chief, by James Dobney

Why did Pontiac use an Indian as their symbol.   The earliest Pontiac logos, show a side view of a Native American with a distinctive headdress.  

Pontiac,  or Obwandiyag (c. 1720 – 1769) was an Odawa war chief who led Native Americans in a struggle against British military occupation of the Great Lakes region. 

Pontiac’s War began in May 1763 when Pontiac and 300 followers attempted to take Fort Detroit by surprise.  They laid siege to the fort, where they were joined by more than 900 warriors from a half-dozen tribes.

  *   *

Title:  Chevy to the Levee, By Guinotte Wise

America’s love affair with the automobile was most evident in the music of the era.  

The Day Music Died …. 

So bye-bye, Miss American Pie, Drove my Chevy to the levee, but the levee was dry And them good old boys were drinkin’ whiskey and rye Singin’ “This’ll be the day that I die, This’ll be the day that I die.”   

Chevy to the levee” is from  “American Pie,” which topped America’s music charts in 1972. Singer and songwriter Don McLean wrote it to mourn the death of three musicians in a 1959 airplane crash. Those who perished the “day the music died” included Buddy Holly, Ritchie Valens, and Jiles Perry Richardson Jr., “the Big Bopper.” The song’s familiar chorus is now part of American pop culture.

“Oh, Lord, won’t you buy me a Mercedes Benz.”  –Janis Joplin

  *   *

The Volkswagen Beetle is arguably the most recognized industrial product shape ever produced.

But more than that, it has endured for generations, becoming a part of many families’ cultural history.

 *   *

The Jeep

The Jeep is the oldest four-wheel drive mass-production vehicles now known as SUVs.

 

“You know it’s important to have a Jeep in Los Angeles. That front wheel drive is crucial when it starts to snow on Rodeo Drive.” –Christopher Guest

*   *

Tail Fins and the Designers

With America’s passion for the jet age in the 1950s, the public was obsessed with the need to go fast. 

During the 1960s American automobiles came to resemble the jet with it’s tail fins.  Large tailfins,  designs reminiscent of rockets, and radio antennas that imitated Sputnik were common, due to the efforts of design pioneers such as Harley Earl.  So before the 1950s and 1960s were over,  designers were adding fins to every car they could.

“Dad called General Motors designer Harley Earl’s designs “chrome-plated barges,” .. he said that, if left to his own devices, Harley Earl would put fins on a TV or refrigerator.”   Raymond Loewy

 *   *

Frank Lloyd Wright’s Vision of the Future

Frank Lloyd Wright had three loves:   cars, architecture and the American landscape.  His annual road trips to Taliesin helped him refresh his architectural perspectve and vision.  And gave him a clear view of the country’s changing landscape, and how automobiles were transforming American society.

In his architectural projects, he designed many car-influenced  structures that included a filling station, a self-service parking garage, a “paradise on wheels housing project,” and, of course, his Jaguar showroom in New York City.

 *   *

For more information about the exhibition, see   here.   To schedule the exhibition or propose an exhibition site,  please contact Shirley Reiff Howarth at exhibitions@humanities-exchange.org

 *   *

The book, Let’s Hit the Road Again is now available and you cn see a full 182 page preview, with over 230 photographs by clicking on the photograph below:  Order single copies from that preview by clicking on the shopping cart at the top of the preview page

 


Let’s Hit the Road Again

By Shirley Reiff Howarth



Multple copies are available at a discount price:  over 10 copies with a 30% ciscount, and over 20 copies for a 40% discount — contact me for an invoice and shipping costs — srhowarth@humanities-exchange.org


If you would like a digital pdf copy of the entire 180 page book, you can order it here for $9.95, by clicking on the button below that will take you to paypal. When your payment is credited, I will then send you the pdf via wetransfer.

Thank you for your interest




Book Title:  Lets Hit the Road Again

Author: Shirley Reiff Howarth
184 pages, 230 illustrations
ISBN: 978–0–943488-27-1 Paperback
ISBN: 978–0–943488-26-4 Hardbound
Published in the United States of America
Book layout and design ©2019 The Humanities Exchange / Shirley Reiff Howarth
Website: : www.humanities-exchange.org
email:  exhibitions@humanities-exchange.org

Available from The Humanities Exchange,  Shirley Reiff Howarth,
2840 West Bay Drive, # 250, Belleair Bluffs, Florida 33770
Copies can be ordered from the Humanities Exchange website at:
http://humanities-exchange.org/

Quantity sales. Special discounts are available on quantity purchases by corporations,  associations, and others. For details, contact the address above.

Title: Sky High and Riding Low, by Susan Hammond

“I pesently own a Chrysler 300, and each time I drive to work in New York City I pass the beautiful Chrysler Building  I chose to create a hubcap showing antique Chryslers as well as the historic Chrysler Building.”   — Susan Hammond

Three Exhibitions Focusing on the Environment

Three new exhibitions that focus on the environment and recycling, and the challenges that face humanity and the planet today.

What Color is Your Dream?

A playful and learning experience for children about recycling and creativity -– where 70 artists and craftspeople from around the world have recycled and transformed discarded and abandoned hubcaps into unique and unusual works of art.

The project celebrates our common love of creativity by sharing extraordinary and unique artworks that are from the LandfillArt Collection.  The exhibition shows how creativity is universal around the world and that everything can be transformed into original art.  It shows how creativity is something that holds this earth together and brings us all closer.

See information here  


Let’s Hit the Road Again

This celebrates America’s love affair with the automobile, and driving,  while highlighting environmental issues and the benefits of recycling.

Like the words from Willy Nelson’s popular song, the exhibition commemorates and celebrates  driving on the “Open Road”.

On the road again
Just can’t wait to get on the road again
The life I love is making music with my friends
And I can’t wait to get on the road again

On the road again
Goin’ places that I’ve never been
Seein’ things that I may never see again
And I can’t wait to get on the road again


“The car has become an article of dress without which we feel uncertain, unclad and incomplete.  Marchall McLuhan, Understanding Media, 1964

Reflections of Audrey, by Marylou Chibirka, Dalton, Pennsylvania

See information here


A Wheel within a Wheel

Artists from around the world speaking out on environmental issues and the need for recycling.  In this exhibition,

 

Some artists concentrated on specific threats to our environment, informing us about such issues as a disease that decimates bee populations and invasive plants that overwhelm nature preserves or clog lakes and rivers

Some focused on the beauty and fragility of the land — depictions of the landscape and the animals and plants that inhabit it recall nature’s delicate balance

And other artists  explored the potential of reusing and recycling material —  in their hands, workroom scraps, broken dishes, and even recycled paint became art.

One of the artists represented in the exhibition expresses it best:

“Throughout history, artists have expressed their ideas about the times they lived in. The Landfillart project delivers an important, powerful environmental message about our times through the voice of the artists
Marilyn Chapman from Victoria, BC, Canada

Petroleum Pearl, By Rosemary Luckett, Manassas, Virginia

See information here


Upcoming tour of Raoul Dufy exhibition to Japan

In 2019, an expanded exhibition of Dufy by Design will be returning to Japan to four Japanese museums.

This new exhibition will not only be about Dufy’s enormous contribution to the world of fabric design, but will include paintings and works of art on the theme of music and the world of theatre design.

In 2010, the British costume designer, Anthony Powell used 25  fabric designs that Dufy had created during his years working with Bianchini-Ferier (1912 – 1928) to create the costumes for the play My Fair Lady that was produced for the Chatelet in Paris and St. Petersburg, Russia..

Five dresses from this production will be included in the exhibition’s tour in Japan

 

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