How to Survive as an Artist

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Two Resources and a telephone strategy session

  In the strategy session, I work with you to develop a new path or “blueprint” to attract new buyers and expand your audience.

 


We are living in difficult times and it is challenging to survive as an artist and creative person

Everything is uncertain  – 

Erosion of personal freedoms and privacy 

Degradation of the environment and climate change

Pollutants and chemicals in our water and air

Health challenges and chronic disease

Food and the dangers of industrial farming 

Changes in economic and financial realities

Political disruptions

Difficulties in relationships

Every aspect of our lives is under pressure right now

and artists and all creative people are particularly sensitive and intuitive and are feeling this more intensely now than at any other time


Surviving as an Artist

I recently asked some of our community of artists what were the biggest frustrations or challenges they faced as artists.


A common thread emerged from their responses –- the frustration in finding reliable representation and in having their work exhibited or seen –

                “finding someone who has the know how and who could promote my work in the right way, particularly in larger projects or commissions.”  The often expressed desire was to have a sincere partner or agent(s) -– “someone to stand behind you and believe in your work.”

While having total confidence in their own work and in their ability to create, many admitted that their weakest point was being able to promote themselves.



I can help you to develop a strategy to survive as an artist during these uncertain times

As the economy has constricted, artists and other creative people have been some of the most affected, and art acquisitions have been viewed as a luxury that can easily be dismissed as unnecessary.

Creating a work of art is labor intensive, so it is impossible to calculate a price for the “sale value” of a work of art based on the length of time it took to create.  An artist simply cannot “charge by the hour”.


And combining this with the reality of high gallery commissions, many artists have found that with existing fee structures, they wind up paying more than they can sell the artwork for. Another risk is working with the so-called  “vanity galleries” that promise to promote your art and establish your reputation – but in reality are designed to extract money from you offering little in return.

Many reputable gallery owners continue to promote the artists in their stable — and do an excellent job of supporting artists and promoting new talent. But galleries are businesses and need to be profitable to stay in business  —  An important fact you need to keep in mind if you are seeking gallery representation and assistance.


There are alternatives ….

But  there are alternatives to the traditional artist – gallery working relationships.  The huge expansion of social media and the opportunities for communication that the internet  has created, can  increase your visibility, help  you discover new places to exhibit or display your work, and attract new buyers. There are many more options today that can be explored:


  1. Art has become essential in many types of projects and spaces. It can be used as a social connector in the workplace and can forge links with the community.  Other options are…

Working with local arts councils or other commissioning bodies.
Reaching new audiences in airports, hotels, municipal transport authorities.
Creating projects that incorporate community involvement.
Exhibiting in corporate galleries, community centers and other non-traditional spaces.
Artist co-ops.
Museum advisory services.
Art banks and arts counsels, art centers


Two Resources and a telephone strategy session

 As a guide, I can work with you to develop a path or “blueprint” on how to navigate through this period., and develop some strategies for survival



So the basics . The Artist’s Survival Blueprint features:

Insider’s Guide to Art in the Workplace ebook reveals how a corporate curator thinks, how they make their decisions, and how companies run their art programs, It is a synthesis of the insights I’ve gained during the past 50 years of documenting the world of corporate art.

One-hour personal strategy session that will give you a crystal clear vision of how to attract new buyers; will set targets for your promotional plans and uncover hidden challenges that may be sabotaging you and blocking your success 
—you will leave the strategy session renewed, inspired, energized

2020 Edition of the International Directory of Corporate Art Collections, the only source of information on over 700 art programs in workplace settings and non-traditional spaces. This is simply the best source of information for what is happening with art in business and the workplace.  2020 edition will be released on February 15.



It is a new way of thinking and a way of noticing opportunities – and that is what the Artist’s Blueprint is for.   I’d like to invite you to take advantage of the Artist’s Strategy Blueprint.

Order the three-part Artist’s Strategy Plan below



Yes, I would like to order the Artist’s Strategy Blueprint that includes the “Insider’s Guide, the personal strategy session, and the 2020 / 2021 Edition of the International Directory of Corporate Art Collections for $87.     

Note: the International Directory and Insider’s Guide ebook are in Adobe PDF format that can be used on either PCs or Apple.  

The Directory is currently at a special 30% pre-publication discount price until February 14.  After that the Artist’s Strategy Blueprint will be $99.


NOTE FROM THE EDITOR: When you purchase this three-part artist’s strategy blueprint, you will receive a separate email with information about your order, and a brief questionnaire to schedule the strategy coaching session. Please make sure that you are providing the correct email address, otherwise, I cannot reach you.

After you have placed your order, your name and email address is forwarded to me for checking and verification. It may take a few hours for me to see your order — I am in the North American East Coast time zone.

For more information , contact the Editor at publications@humanities-exchange.org

If you wish to order a printed version of the Directory (550 pages), the charge is an additional $30 plus postage. Contact me at the email address above



 

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